A chronological look at Ronda Rousey’s UFC pay-per-view business impact. Although it has been a foregone conclusion for a while, Ronda Rousey’s induction into the UFC Hall of Fame will bring closure to Rousey’s MMA […]
Let’s be real, nobody expected UFC 215 or UFC 216 to be successful pay-per-view outings for the UFC. However, with the recent revelation by combat sports journalist Dave Meltzer that neither event sold over 120,000 […]
With UFC 217 right around the corner, the debate regarding the importance of interim titles will once again be debated. The idea that an interim lightweight title fight between Tony Ferguson and Kevin Lee is […]
In less than a month, the combat sports world has seen both sides of the pay-per-view spectrum. On August 26, Floyd Mayweather and Conor McGregor cashed in on ridiculous hype. While on September 9, UFC […]
Alright, this is the part of the column where I go on a long diatribe explaining how the UFC is currently devoid of major stars, and why this is a problem for all of 2017. […]
After the dust settled, Floyd Mayweather was crowned the undisputed 50-0 king of boxing. Conor McGregor put up an admirable showing and all parties apparently came away from the Mayweather-McGregor extravaganza winners. Well, actually there […]
On August 27, the dust will be cleared from Floyd Mayweather boxing Conor McGregor, and the UFC world will once again focus on promoting…MMA. In so many ways Mayweather vs. McGregor has consumed the combat […]
If 2016 was the year that the UFC cashed-in on the “Money Fight,” 2017 is the year that UFC has chased the “Money Fight.” Thus far the UFC has been unsuccessful in their attempt to recreate […]
What a glorious time we live in. The best pound-for-pound UFC fighter is challenging the WWE Universal Champion, while the greatest boxer of this era is coming out of retirement to face the biggest draw […]
With one kick to the side of Daniel Cormier’s head, Jon Jones was rechristened the king of MMA, and order was restored at UFC 214. Despite his recent struggles outside of the Octagon, Jon Jones […]
Mercifully, Conor McGregor and Floyd Mayweather are done touring the world to promote their upcoming boxing bout. Unfortunately, the talking points from the tour are focused on the racist, misogynistic, and homophobic comments made by […]
UFC president Dana White is understandably frustrated with Women’s Bantamweight Champion Amanda Nunes, but his emotional outburst toward her does nothing to help grow his business in a time when star power is a diminishing […]
Imagine a strange world where ESPN, Fox Sports, NBC, and CBS provided no substantive NFL news on their respective websites, while simultaneously broadcasting NFL games on a weekly basis. Well, UFC fans do not need […]
If one word can be ascribed to Bellator MMA’s Madison Square Garden debut, it would be: Unpredictable. While the bizarre fight finishes and outcomes for touted prospects were among the most surprising and newsworthy items […]
The blockbuster announcement of Floyd Mayweather taking on Conor McGregor in a boxing match has everybody talking, but what are those who are paid to give their “Hot Takes” on cable television saying about the […]
The UFC on TV has gotten old. This assertion refers not only to regular UFC programming, but to those who are viewing the product. A recent study conducted by the Sports Business Daily Journal indicated […]
At UFC Fight Night 110 the UFC will present a card with one of its headliners embroiled in a potentially damming lawsuit against the UFC. The headliner/plaintiff in question, Mark Hunt, recently struck a major […]
At the risk of sounding redundant, it must be declared that the UFC is having a down year. However, when most make such a proclamation, they generally refer to the ho-hum fight announcements, underwhelming fights, […]
Over the course of a month, UFC Flyweight Champion Demetrious Johnson has gone from the most unheralded UFC champion, to the most interesting man in MMA. The normally nondescript Johnson has been rather outspoken lately, […]
Simultaneously, UFC 211 was the most anticipated and most newsworthy fight card of 2017. The prelims had fantastic finishes (along with some confusing controversy), the undercard featured two results that likely have UFC brass gritting […]
With UFC 211 on the horizon, MMA fans have a pay-per-view to be excited about for the first time in 2017. On paper, UFC 2011 is stacked with potential great fights. If the card sells […]
Who would have thought that one line in a BuzzFeed News article would have got the attention of so many UFC observers? That is exactly what happened when Twitter COO and CFO Anthony Noto commented […]
The UFC is not advertiser friendly. That is not a statement from a television executive in the mid-1990s, but from the world’s largest video sharing platform, YouTube. While the UFC is a company that primarily […]
If you read this column regularly, hopefully you feel informed and entertained and presumably you have an interest in MMA matters beyond what goes on inside of a cage. A large part of that equation […]
The day prior to UFC 210 was unbelievable, but according to UFC president Dana White he is the only one to be believed in matters concerning the promotion. This premise would be valid if his […]
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