Saturday’s UFC on Fox 20 card garnered the highest overnight rating for a Fox event since the UFC on Fox 14 card in January of 2015, bringing in 2.44 million average viewers.
Those numbers increased significantly with the overrun and west coast numbers figured in, as final ratings came in at 2.975 million viewers for the event headlined by Holly Holm vs. Valentina Shevchenko.
UFC on FOX 20 final rating avg’d 2.975m viewers.
The other UFC on FOX shows this yr:
UFC on FOX 18 2.685m
UFC on FOX 19 2.487m #UFC
— Jed I. Goodman (@jedigoodman) July 26, 2016
That 2.975 million viewers falls just short of the Alexander Gustafsson-Anthony “Rumble” Johnson headlined event from Sweden, which wound up drawing 3.04 million viewers. It’s the third most watched UFC on Fox card of the last two and a half years, falling behind just that event and UFC on Fox 10 from January of 2014.
Penick’s Analysis: It’s somewhat surprising given the lack of major names and significantly anticipated fights, but without much competition it could have simply been a case of more UFC fans being home to watch. Of course, Holm’s draw could have been bigger than expected off her win over Ronda Rousey and an appearance on the highest drawing pay-per-view in UFC 196. There were questions about that given the loss to Miesha Tate and an unknown opponent, but people tuned in for it nonetheless.
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