Report: Dana White to earn 9% of future net UFC profits in five-year deal with new ownership

By Jamie Penick, MMATorch Editor-in-Chief

Dana White (photo credit Gary Vazquez © USA Today Sports)

UFC President Dana White will be staying in that role under the new ownership group after the sale to WME/IMG. However, his stake in the company may be a bit different than ever before.

According to a report from ESPN’s Darren Rovell, White’s new deal with WME/IMG is for five years, where he’ll make 9% of the organization’s net profits each year. White has owned a stake in the UFC at just under 9% of the organization, meaning if his entire stake was sold in the deal reached this week he’ll be earning close to $360 million.

It’s not clear if he’ll have a continued stake in the UFC from an ownership standpoint, or if the five year deal will be the extent of his claim on their business moving forward. The UFC grossed a record $600 million in revenue in 2015, and though net profits after expenditures aren’t publicly known, had they come in around $200 million (likely the highest they’ll hit at this point), it would represent an $18 million year for White.

Penick’s Analysis: While White’s likely to pull closer to $12-$13 million on average under this deal (barring an explosion of business consistently at the rate of their record year), but it will still bring him more money yearly than pretty much any fighter on the roster. The only exception might be a name like Conor McGregor fighting and winning twice a year at $10-$12 million a fight depending on pay-per-view buys.

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