UFC sold for $4 billion; Fertittas, Dana White retain small percentage of ownership, White stays on as President

By Jamie Penick, MMATorch Editor-in-Chief

Lorenzo Fertitta (photo credit Jayne Kamin-Oncea © USA Today Sports)

Here we are again. The UFC has been sold, and it’s legitimately happening this time around.

According to 8 News Now in Las Vegas, which will air portions of a sit-down interview with Lorenzo Fertitta and Dana White on Monday morning, papers were signed on Saturday to transfer majority ownership to a group consisting of the William Morris Endeavor (WME), International Management Group (IMG), and private equity firm MSD.

The $4 billion dollar deal isn’t a 100% sale, with the Fertittas and Dana White retaining a small percentage of ownership. Additionally, White will remain in the role of UFC President under the new ownership group, while Lorenzo Fertitta will relinquish his position as chairman after a six to eight week transition period.

Here’s some more on Twitter from 8 News Now reporter Chris Maathius, who interviewed both men for a piece to air in the morning:

Penick’s Analysis: After weeks of denials and obfuscation, the deal is indeed going through. The Fertitta’s cash out likely most of their 80+% stake in the organization, earning a massive profit off their $2 million purchase of the organization back in 2001. With Fertitta helping transition into the new ownership group and White staying on, there’s not likely to be a ton of noticeable change in things in the immediate future, but we could wind up seeing a very different future for the organization and the sport here over the next several years. We’ll have much more reaction to this both this week and as the weeks and months stretch on, but for now the sale is final.

[Photo (c) Jayne Kamin-Oncea via USA Today Sports]

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