Last Friday’s Bellator 150 event drew an average of 733,000 viewers to Spike, according to a report from Sports TV Ratings on Twitter.
That’s obviously a significant drop off from the organization’s high-water mark of just under two million viewers for the previous week’s “tentpole” Bellator 149 card, but it’s a strong non-tentpole figure for Bellator, the highest since Bellator 139’s 764,000 viewers last June.
Last week’s card received little in the way of promotion, and lost its main event the day of weigh-ins when Marcos Galvao was forced out due to illness, moving the Cheick Kongo vs. Vinicius Queiroz event into the headlining slot.
Penick’s Analysis: That Bellator 139 card came the card after Kimbo Slice and Ken Shamrock set the previous record for Bellator viewership last June, so there’s some slight bump there from the big spikes from those circus-like events. Of course, that still hasn’t held much for the rest of their events, and if there’s yet another drop off on Friday for Bellator 151 then it’s further sign that – though they’re getting people interested in the car-crash nature of Slice-Dada 5000 type fights – they’re not really building the audience all that much.
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