The spot is her latest while promoting her book "My Fight / Your Fight," which is out in stores this week, and is already a best seller on pre-orders alone.
Penick's Analysis: Rousey's star continues to rise both in and out of the sport. The pay-per-view numbers drawn in for her fight with Cat Zingano were a testament to that, and with all of this media hype surrounding her book, in conjunction with her appearances in Furious 7 and the upcoming Entourage film, that's going to go even farther. The test on Aug. 1 is getting the casual fan to tune in to a card emanating from Brazil rather than the U.S., but at this point she's becoming must-see TV.
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Jamie Penick, editor-in-chief
(mmatorcheditor@gmail.com)
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