"At first I didn't get it. I was asking [promoter] Kazuyoshi Ishii, 'Why are you doing Bob Sapp against Akebono? And why are you trying to get Mike Tyson to fight Bob Sapp? And why do you have other sumo wrestlers fight?' I'll never forget this - he said, 'You know, Scott, when Ernesto Hoost fights Peter Aerts or the Pride fighters face each other, the hard-core fans tune in. But I need the grandmothers and the grandfathers and the uncles and the aunts, and people that cross over to mainstream America and the water-cooler talk of the offices.' That's really where it hit me. He's right. It's really that crossover audience to get you to the massive numbers you need to be successful. It's really simple if you think about it - you just need to have great ratings and put butts in seats. That's really how you are measured in this business... [Critics] don't understand that you can do it all. I call them fun fights and legend fights. You can have the hard-core fights. We are going to put something on air for every segment of our audience, and to me, it's like why not? We have something for everybody."